Whereas the lift, the symbol of Bursa, has become “Bursa Teleferik” brand, its visualized traditional cab view was stylized and preserved.
The lift cab has been positioned within a triangle with round sides which symbolizes the mountain, crest, sheltering and at the same time the expression “descending safely” in the nature sign language. The funicular transportation is defined as a straight line extending upwards and having two open sides and refers to “progress and liberty”.
Blue color has been selected as the logo color and describes the sky, infinity and liberty. At the same time, blue color symbolizes “loyalty, peace, serenity and tranquility” and it has conveyed these characteristics to Bursa Teleferik brand as well.